GDPR Marketing and Events Compliance
Practical GDPR support for marketing agencies, in-house marketing teams and events businesses, from consent and electronic marketing rules to attendee data, cookies, data sharing and AI tools.
GDPR Marketing Rules in Practice
Marketing depends on personal data, whether that is an email list, a CRM, website analytics or a paid social audience. GDPR marketing compliance means having a lawful basis for each activity, telling people clearly how their data is used and respecting their choices.
For electronic marketing by email, text and phone, the Privacy and Electronic Communications Regulations (PECR) add their own consent and opt-out rules. We help marketing teams understand how these rules apply to their campaigns and put practical processes in place.
Our services for marketing and events teams
Events bring their own data protection questions, from attendee registration, badge scanning and event photography to dietary and accessibility requirements, which can reveal health information. We help events teams decide what to collect, how long to keep it and what can be shared with venues, sponsors and exhibitors.
In marketing and events, personal data carries particular regulatory sensitivity, from the volume and type of data processed to the expectations of the people it belongs to. We provide data protection compliance consulting tailored to those realities, combining expert-level knowledge of data protection law with practical, sector-aware advice on policy, training, incident management and regulatory risk. Whether you need a compliance framework built from scratch or an existing one reviewed and strengthened, we help marketing and events teams meet their obligations with confidence and put data protection into practice.
Marketing Data Protection for Agencies
Agencies often work with personal data on behalf of several clients at once, using a mix of platforms and tools. We help agencies confirm when they are acting as a processor or a controller, put appropriate contracts in place with clients and suppliers, and keep client data properly separated and secure.
Our marketing data protection support also covers cookies and tracking, data enrichment and list sources, retention and responding to individuals' requests.
Digital Marketing, Cookies and AI Tools
Digital marketing brings extra considerations, including cookie consent, tracking pixels, audience matching and automated personalisation. Many teams are also adopting AI tools for content, segmentation and analysis.
We help you assess these activities, carry out Legitimate Interests Assessments (LIAs) or Data Protection Impact Assessments (DPIAs) where needed and set clear rules for what data can be used where.
Consent and Legitimate Interests
Not every marketing activity needs consent, but electronic marketing often does. We help you choose the right basis for each activity and record your reasoning so it stands up to scrutiny.
Client and Supplier Data Sharing
Clear roles and contracts protect agencies and their clients. We review data sharing, processor agreements and supplier due diligence so responsibilities are documented and understood.
A global events management agency
When the agency's Legal and Risk Manager retired, core responsibilities were outstanding, including a Record of Processing Activities (ROPA) and risk assessments, with no assigned ownership for data protection governance. We produced a prioritised remediation plan, so the agency now has clear visibility of its risks and the actions and timescales to address them.
Read the case study →GDPR Marketing and Events FAQs
GDPR marketing compliance means using personal data for marketing lawfully, fairly and transparently. It covers your lawful basis, privacy information, individuals' rights and, for electronic marketing, the consent and opt-out rules in the Privacy and Electronic Communications Regulations (PECR).
Often, but not always. Under PECR, marketing emails to individuals generally need consent, unless the soft opt-in applies: existing customers who bought, or asked about buying, similar products or services and were given a clear chance to opt out. Business-to-business email rules differ for corporate subscribers.
Why organisations choose us
Senior expertise
You work directly with an experienced data protection consultant, not a junior team. The person who scopes your project is the person who delivers it.
Clear communication
We explain what the law requires, what it means for you and what to do next, in plain English.
Practical, proportionate advice
We focus on what matters for your organisation: risk-based recommendations and documents your team will actually use.
Tailored to your organisation
We shape our work around your size, sector, systems and appetite for risk.
Not sure this is the right place to start?
The free review tells you where you stand across the whole organisation, and what's worth doing first. It's the same starting point for every engagement we run.